The trademark Bull-Dog was filed by Bulldog Sauce Kabushiki Kaisha (also trading as Bull-Dog Sauce Co., Ltd.), a corporation established under the laws of Japan (the "Applicant"). The application was published for oppositions on November 1, 2011, and received one opposition filed on February 1, 2012 by The East India Company Holdings Pte. Ltd on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute, (c) Earlier non registered TM & right to prohibit use of later TM under national law. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued February 1, 2012
The application was filed in English, and English was also language of all opposition proceedings (German was selected as the second language).
The renewal of the trademark was recorded by the office on August 25, 2021.
Change of name and professional address of the trademark registration was recorded on August 7, 2014. Change of name and professional address of the trademark registration was recorded on February 22, 2024.