The trademark application DENTSU.CONNECT was filed by Dentsu Group Inc., a corporation established under the laws of Japan (the "Applicant"). Application under examination.
The application was filed in English (French was selected as the second language).
Goods And Services
The mark was filed in class 9 with following description of goods:
Computer software
Computer software for business and marketing purposes
Application software
Software for advertising
Software for data analytics
Computer software for collecting, analysing, segmenting, integrating, transforming and providing access to data and information
Artificial intelligence software
Artificial intelligence software for data analytics and customer insights
Data management software
Software for collating, managing and analysing customer data, information and insights
Software to target consumers through personalised advertisements
Software for optimising the results of advertising and marketing campaigns
Software for media planning and creating personalised advertisements for consumers
Software to identify, collect, manage, analyze, segment, retrieve, monitor, maintain, report on, structure, model, forecast, present and display data, profiles and personal information about consumers, households, and business contacts for use for business and marketing purposes
Software for inventory management
Information, advisory and consultancy services relating to the aforesaid goods.
The mark was filed in class 35 with following description of goods:
Advertising
Advertising agency services
Developing advertising and promotional campaigns for businesses and others
Marketing and promotional services
Media buying and planning
Negotiating and buying media space and time
Advertising planning services
Services of buying advertising space and time for advertisement placement on all media
Programmatic media buying services
Online advertising services
Social media advertising services
Digital advertising services
Pay per click advertising
Search engine optimisation
Creating advertising material
Inventory management for advertising materials
Online services, namely ordering and inventory monitoring for advertising and marketing materials
Dissemination of advertisements
Experiential, event and live advertising
Promoting and marketing the goods and services of others through print, audio, video, and electronic media
Advertising copywriting
Writing publicity and advertising texts
Database management via a global computer network
Data analysis
Data management
Digital strategy development
Business management
Business management assistance
Business information
Business organization consultancy
Business management consulting in the field of customer relationship management
Business management consulting in the field of design and production of advertising and communications programs and materials for others, production of audio and visual commercials, outdoor advertising, direct marketing and sales promotions materials and programs
Creative and strategic consultation regarding the development and production of marketing campaigns for others
Marketing and branding services, namely, devising and implementing content strategies and communication plans
Market surveys, analysis and research, research and consulting in targeting specific markets
Mailing list preparation services
Data compilation and systematisation in a database
Direct and indirect marketing of goods and services
Negotiation concerning business deals
Statistical data processing assistance
Compiling of statistics
Assistance in the economic affairs of companies
Research on the econometric effectiveness of advertising
Research for business purposes
Professional business consulting
Computer file management
Economic forecasts
Production of video and audio recordings for advertising purposes
Creating blogs, videos, apps, games and press releases for advertising purposes
Marketing research using quantitative and qualitative research methods
Product launches
Information, advisory and consultancy services relating to the aforesaid services.
The mark was filed in class 42 with following description of goods:
Software as a service (SaaS)
Platform as a service (PaaS)
Computer services, namely, providing computer software as a service (SaaS) and platform as a service (PaaS) featuring software to identify, collect, manage, analyze, segment, retrieve, monitor, maintain, report on, structure, model, forecast, present and display data profiles and personal information about consumers, households, and business contacts for use for business and marketing purposes
Computer services, namely, providing computer software as a service (SaaS) and platform as a service (PaaS) featuring computer software for collecting, analysing, segmenting, integrating, transforming and providing access to data and information
Computer services, namely, providing computer software as a service (SaaS) and platform as a service (PaaS) featuring artificial intelligence software, artificial intelligence software for data analytics and customer insights
Computer services, namely, providing computer software as a service (SaaS) and platform as a service (PaaS) featuring data management software
Computer services, namely, providing computer software as a service (SaaS) and platform as a service (PaaS) featuring software for collating, managing and analysing customer data, information and insights, software to target consumers through personalised advertisements, software for optimising the results of advertising and marketing campaigns
Computer services, namely, providing computer software as a service (SaaS) and platform as a service (PaaS) featuring software for media planning and creating personalised advertisements for consumers
Computer services, namely, providing computer software as a service (SaaS) and platform as a service (PaaS) featuring software for creating advertising and marketing campaigns by suggesting, accessing and collating existing marketing materials, advertising copy, templates and marketing assets
Computer services, namely, providing computer software as a service (SaaS) and platform as a service (PaaS) featuring software for inventory management
Platform as a service (PaaS) featuring computer software platforms for customer identity access management
Computer services, namely, providing platforms as a service (PaaS) featuring computer software and hardware platforms for creating web applications, data storage and backup, database management, virtualization, networking, collaboration, access, support, cloud computing, data sharing, data security, administration and management of computer software and hardware, and distribution and transmission of data and information
Databases as a service (DBaaS)
Computer services, namely, providing databases as a service (DBaaS), namely, cloud hosting of computer databases for others
Providing technical support services in the nature of troubleshooting in the fields of computer software and cloud computing
Software leasing services
Providing an online non-downloadable software for identity resolution of individuals for business purposes, namely, online non-downloadable software that monitors online and offline personally identifiable information and data for identity resolution of consumers, households, and business contacts for business purposes
Website user identification and authentication services using technology for identifying and tracking email, device identifier, cookie, and IP address for user experience, targeting, and tracking within and across websites, online applications, and digitally-connected devices
Identity access management and user identity security, namely, providing online non-downloadable software for profiling website and online application visitors and users, presenting content based on captured, recorded or inferred preferences, and disallowing tracking according to user elections
Database development software
Computer network services
Computer programming services
Computer network management services for others
Computer systems analysis, design, and integration
Application development and hosting
Computer consulting regarding website development
Design of graphic user interface and site architecture technology integration to enable e-commerce and integration with client databases
Computer system design and development, technical automation services regarding applications for wide area network or local area network computer systems
Technical services with regard to computer programs
Computer systems management (with the exception of installation, repair and maintenance)
Computer system development with regard to opinion polls and marketing studies
Design of data processing programs
Design, development and research in using computer databases, manuals and in systematizing information in files
Brand design services
Graphic design services
Web site design
Creation, editing and updating of website content
Research and design of new products and packaging
Information, advisory and consultancy services relating to the aforesaid services.