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EUTM file information

019337783

PERSONA

March 26, 2026

Trademark Summary

The trademark application PERSONA was filed by SEGA CORPORATION, a corporation established under the laws of Japan (the "Applicant"). Application under examination.

The application was filed in English (German was selected as the second language).

Goods And Services

  • The mark was filed in class 3 with following description of goods:
    1. Soap products
    2. Cosmetic soap
    3. Hair shampoos and conditioners
    4. Hand cleaners
    5. Toothpastes
    6. Cosmetics
    7. Hair treatments
    8. Perfumes
    9. Nail cosmetics
    10. Perfumery
    11. Abrasive paper
    12. Abrasive cloth
    13. Abrasive sand
    14. Artificial pumice stones
    15. Polishing paper
    16. False nails
    17. False eyelashes
    18. Toiletry preparations
    19. Dentifrices
    20. Skin care preparation
    21. Hair care preparation
    22. Laundry preparations
    23. Deodorants for human beings or for animals
    24. Shampoos for pets [non-medicated grooming preparations]
    25. Mouthwashes, not for medical purposes
    26. Bath preparations, not for medical purposes
    27. Cosmetics for children
    28. Beauty masks
    29. Air fragrancing preparations
    30. Nail art stickers
    31. Deodorants for pets
    32. Bath bombs
    33. Cotton sticks for cosmetic purposes.
  • The mark was filed in class 14 with following description of goods:
    1. Precious metals
    2. Unwrought and semi-wrought precious stones and their imitations
    3. Key rings
    4. Key strap
    5. Key chains
    6. Jewellery boxes
    7. Trophies [prize cups] of precious metal
    8. Commemorative shields of precious metal
    9. Ornaments of precious metal in the nature of jewelry
    10. Shoe ornaments of precious metal
    11. Clocks and watches
    12. Jewelry
    13. Charms for key rings
    14. Coins
    15. Jewelry charms
    16. Necklaces [jewelry]
    17. Bracelets [jewelry]
    18. Earrings
    19. Tie pins
    20. Rings [jewelry]
    21. Medals
    22. Ornamental pins
    23. Shoe jewelry
    24. Watch bands
    25. Works of art of precious metal
    26. Commemorative coins.
  • The mark was filed in class 16 with following description of goods:
    1. Pastes and other adhesives for stationery or household purposes
    2. Hygienic hand towels of paper
    3. Towels of paper
    4. Table napkins of paper
    5. Hand towels of paper
    6. Handkerchiefs of paper
    7. Stationery
    8. Stickers [stationery]
    9. Printed matter
    10. Picture books
    11. Reference books
    12. Catalogues
    13. Calendars
    14. General feature magazines
    15. Books
    16. Pamphlets
    17. Trading cards
    18. Instructional and teaching material [except apparatus]
    19. Photographs [printed]
    20. Bags [envelopes, pouches] of paper or plastics, for packaging
    21. Paper bags and sacks
    22. Boxes of paper or cardboard
    23. Plastic film for wrapping
    24. Wrapping paper
    25. Coasters of paper
    26. Place mats of paper
    27. Tablecloths of paper
    28. Cards
    29. Greeting cards
    30. Note books
    31. Comic books
    32. Pencils
    33. Pen cases
    34. Paint boxes [articles for use in school]
    35. Pens
    36. Rubber erasers
    37. Writing implements [writing instruments]
    38. Posters
    39. Graphic reproductions
    40. Paintings [pictures], framed or unframed
    41. Photograph stands
    42. Office requisites, except furniture
    43. Pencil sharpeners, electric or non-electric
    44. Pictures
    45. Decals
    46. Paper party decorations
    47. Decoration of paper for foodstuffs
    48. Sewing patterns
    49. Stencils
    50. Tailors' chalk
    51. Passport holders
    52. Bookends
    53. Coloring pictures
    54. Baggage claim check tags of paper
    55. Printing paper
    56. User manuals
    57. Instruction manuals
    58. Drill books
    59. Study workbooks
    60. Game strategy guides and manuals
    61. Educational materials (excluding apparatus).
  • The mark was filed in class 21 with following description of goods:
    1. Cosmetic utensils
    2. Toothbrushes, non-electric
    3. Hair brushes
    4. Toilet cases
    5. Kitchen utensils, implements and containers, not including gas water heaters for household use
    6. Non-electric cooking heaters for household purposes
    7. Kitchen sinks incorporating integrated worktops for household purpose and kitchen sinks for household purpose
    8. Cooking pots and pans, non-electric
    9. Coffee-makers, non-electric
    10. Tetsubin [Japanese cast iron kettles, non-electric]
    11. Kettles, non-electric
    12. Dinnerware, other than knives, forks and spoons
    13. Drinking cups
    14. Dishes and plates
    15. Chawan [Japanese rice bowls]
    16. Lunch boxes
    17. Yunomi [Japanese-style teacups]
    18. Wan [Japanese-style soup bowls]
    19. Non-electric portable coldboxes
    20. Kitchen containers for rice
    21. Food preserving jars of glass
    22. Drinking flasks for travellers
    23. Vacuum bottles
    24. Piggy banks
    25. Cold packs for chilling food and beverages
    26. Soup bowls
    27. Cups
    28. Toilet utensils
    29. Tableware other than knives forks and spoons
    30. Cookie jars
    31. Glass bowls
    32. Mugs
    33. Drinking bottles for sports
    34. Chopsticks
    35. Chopstick cases
    36. Drinking straws
    37. Trays for household purposes
    38. Coasters, not of paper or textile
    39. Waste paper baskets
    40. Feeding vessels for pets
    41. Soap holders and dishes for soap
    42. Floss for dental purposes
    43. Paper plates
    44. Place mats, not of paper or textile
    45. Tablemats, not of paper or textile
    46. Dustbins for household purposes
    47. Coin banks
    48. Flower pots
    49. Watering cans
    50. Soap dispensing bottles
    51. Covers for tissue boxes
    52. Shoe horns.
  • The mark was filed in class 24 with following description of goods:
    1. Curtains of textile or plastic
    2. Table cloths
    3. Household linen
    4. Towels
    5. Handkerchiefs
    6. Quilts
    7. Quilt covers
    8. Pillowcases
    9. Blankets
    10. Serviettes of textile
    11. Labels of cloth
    12. Woven textile goods for personal use
    13. Bed linen
    14. Covers for cushions
    15. Travelling rugs [lap robes]
    16. Throws
    17. Fleece blankets
    18. Table napkins of textile
    19. Place mats of textile
    20. Coasters of textile
    21. Tablemats of textile
    22. Banners and flags, not of paper
    23. Wall hangings of textile
    24. Bed covers
    25. Tenugui [Japanese cotton towels]
    26. Mosquito nets
    27. Bedsheets
    28. Futon quilts
    29. Futon ticks [unstuffed futon]
    30. Bed blankets
    31. Seat covers of textile
    32. Table cloths, not of paper
    33. Draperies [thick drop curtains]
    34. Fabrics for textile use
    35. Adhesive fabric for application by heat
    36. Sleeping bags
    37. Textile material
    38. Knitted fabric
    39. Printed fabrics
    40. Plastic material [substitute for fabrics]
    41. Shower curtains of textile or plastic
    42. Fitted toilet lid covers of fabric
    43. Billiard cloth.
  • The mark was filed in class 26 with following description of goods:
    1. Insignias for wear, not of precious metal
    2. Buckles [clothing accessories]
    3. Badges for wear, not of precious metal
    4. Brooches [clothing accessories]
    5. Obi-dome [special sash clips for obi]
    6. Ornamental adhesive patches for jackets
    7. Brassards
    8. Appliques [haberdashery]
    9. Pins, other than jewellery
    10. Hair ornaments
    11. Hair pieces
    12. Hair barrettes
    13. Oriental hair pins
    14. Toupees
    15. Hair nets
    16. Hair bands
    17. Hair pins and grips
    18. Mage [chignons for Japanese hair styling]
    19. Marugushi [ornamental combs for Japanese hair styling]
    20. Ribbons for the hair
    21. Buttons
    22. Beads for handicraft work
    23. Snap fasteners
    24. Slide fasteners [zippers]
    25. Hook and pile fastening tapes
    26. Zippers
    27. Artificial garlands and wreaths for ceremonies or funerals
    28. Artificial flowers
    29. Artificial foliage
    30. False beards
    31. False moustaches
    32. Hair curlers, non-electric
    33. Shoe ornaments, not of precious metal
    34. Shoe eyelets
    35. Shoe laces
    36. Metal fasteners for shoes and boots
    37. Haberdashery [dressmakers' articles], except thread
    38. Fastenings for clothing
    39. Ornamental novelty badges [buttons]
    40. Heat adhesive patches for decoration of textile articles [haberdashery]
    41. Ornamental cloth patches
    42. Sewing kits
    43. Knitting kits
    44. Sewing boxes
    45. Charms, other than for jewelry, key rings or key chains.
  • The mark was filed in class 28 with following description of goods:
    1. Coin-operated video games
    2. Arcade game machines
    3. Arcade video game machines
    4. Amusement game machines
    5. Toys
    6. Toy vehicles
    7. Dolls
    8. Stuffed toys
    9. Toy action figures
    10. Toy figures
    11. Arcade redemption game machines
    12. Arcade crane game machines
    13. Trading card games
    14. Playing cards
    15. Slot machines [gaming machines]
    16. Video game machines
    17. Controllers for game consoles
    18. Joysticks for video games
    19. Plush toys
    20. Portable games with liquid crystal displays
    21. Hand-held units for playing electronic games
    22. Protective films adapted for screens for portable games
    23. Protective carrying cases specially adapted for handheld video games
    24. Puzzles
    25. Doll playsets
    26. Playsets for action figures
    27. Ornaments for Christmas trees, except illumination articles and confectionery
    28. Paper party hats
    29. Party favors in the nature of small toys
    30. Balloons
    31. Play balloons
    32. Board games
    33. Game cards
    34. Sports equipment
    35. Cases for trading cards for games
    36. Card games
    37. Toys for pets
    38. Portable games and toys incorporating telecommunication functions
    39. Fishing tackle
    40. Butterfly nets
    41. Strength training apparatus
    42. Ride-on toys
    43. Plush dolls
    44. Amusement machines and apparatus for use in amusement parks
    45. Commercial video game machines
    46. Parts and accessories for commercial video game machines
    47. Commercial medal-dispensing game machines
    48. Commercial ticket-dispensing game machines
    49. Flat acrylic toy figures with stands
    50. Scale model figures
    51. Dice
    52. Sugoroku boards
    53. Dice cups
    54. Diamond games
    55. Chess sets
    56. Checker sets
    57. Magic trick apparatus
    58. Domino sets
    59. Mah jong games
    60. Casino game chips
    61. Darts games
    62. Electronic dart games
    63. Toy jewelry
    64. Bath toys
    65. Electronic action toys
    66. Plastic character toys
    67. Children's educational toys for developing cognitive skills
    68. Construction toys
    69. Children's multiple activity toys
    70. Toy building sets
    71. Amusement park rides.
  • The mark was filed in class 30 with following description of goods:
    1. Tea
    2. Prepared coffee and coffee-based beverages
    3. Prepared cocoa and cocoa-based beverages
    4. Bread and buns
    5. Sandwiches
    6. Hamburgers
    7. Pizzas
    8. Hot dogs
    9. Meat pies
    10. Ice cream
    11. Cereal preparations
    12. Sushi
    13. Ravioli
    14. Instant confectionery mixes
    15. Crepes
    16. Pasta sauce
    17. Biscuits
    18. Cookies
    19. Cereal-based snack bars
    20. Confectionery
    21. Candy
    22. Pies
    23. Pasta
    24. Almond confectionery
    25. Chocolate confectionery
    26. Fondants [confectionery]
    27. Fruit jellies [confectionery]
    28. Fruit pastes [confectionery]
    29. Peanut confectionery
    30. Fruit-based confectionery
    31. Tea-based beverages
    32. Chocolate
    33. Popcorn
    34. Chewing gums
    35. Cakes
    36. Condiments and seasonings
    37. Ketchup
    38. Dressings for salad
    39. Ice cream mixes
    40. Sherbet mixes
    41. Oatmeal
    42. Corn flakes
    43. Noodles
    44. Instant jelly mixes
    45. Instant pancake mixes
    46. Chinese stuffed dumplings
    47. Chinese steamed dumplings
    48. Steamed buns stuffed with minced meat
    49. Boxed lunches consisting of rice, with added meat, fish or vegetables.
  • The mark was filed in class 32 with following description of goods:
    1. Beer
    2. Carbonated drinks
    3. Fruit juice beverages
    4. Whey beverages
    5. Vegetable juices
    6. Non-alcoholic beverages
    7. Concentrates, syrups and powders used in the preparation of soft drinks
    8. Soft drinks containing tapioca
    9. Non-alcoholic beer-flavored beverages
    10. Hop extract for brewing beer.
  • The mark was filed in class 42 with following description of goods:
    1. Providing meteorological information
    2. Design of machines, apparatus, instruments, parts and fittings thereof in the field of video games
    3. Graphic design
    4. Design, development and maintenance of computer program
    5. Design, development and maintenance of computer software
    6. Design, development and maintenance of web sites
    7. Development and maintenance of social networking web sites
    8. Design, development and maintenance of game programs for arcade medal redemption game machines and home video game machines
    9. Providing search engines for the homepages on the Internet
    10. Providing speech-based Internet search engines for homepages on the Internet
    11. Providing information relating to providing search engines for homepages on the Internet
    12. Providing search engines for homepages on the Internet by using telecommunication via the computer terminal
    13. Technological advice relating to computers, automobiles and industrial machines
    14. Rental of computers
    15. Providing electronic computer programs, namely, online non-downloadable software for computer game and video game development
    16. Rental of storage space on a server used for speech-based social networking among users on the Internet
    17. Rental of storage space on a server used for social networking among users on the Internet and providing the information thereof
    18. Rental of storage space on a server used for social networking among users on the Internet
    19. Rental of storage space on a server used for social networking
    20. Software as a service
    21. Providing non-downloadable computer software for use in playing and displaying eSports events
    22. Providing non-downloadable computer software to show eSports competitions on video with graphics displays that accurately show live gamer play, statistics, and data in real time and with added virtual reality graphics
    23. Leasing and rental of computer hardware for use in connection with eSports competitions
    24. Industrial design
    25. Computer programming
    26. Development of video and computer games
    27. Remote backup of computer data
    28. Remote monitoring of computer systems
    29. Remote monitoring of telecommunication signals
    30. Computer programming for computer games
    31. Design and development of computer game software
    32. Computer programming for video games
    33. Providing computer programs on data networks
    34. Providing online non-downloadable computer software
    35. Hosting software platforms for virtual reality-based work collaboration.
  • The mark was filed in class 43 with following description of goods:
    1. Services for providing food and drink
    2. Temporary accommodation
    3. Accommodation bureau [hotels, boarding houses]
    4. Food and drink catering
    5. Retirement homes
    6. Cafes
    7. Cafeterias
    8. Providing campground facilities
    9. Canteens
    10. Rental of temporary accommodation
    11. Boarding houses
    12. Tourist homes
    13. Hotels
    14. Day-nurseries [creches]
    15. Restaurants
    16. Boarding house bookings
    17. Hotel reservations
    18. Self-service restaurants
    19. Snack-bars
    20. Boarding for animals
    21. Bar services
    22. Holiday camp services [lodging]
    23. Temporary accommodation reservations
    24. Motels
    25. Rental of chairs, tables, glassware
    26. Rental of meeting rooms
    27. Rental of cooking equipment for industrial purposes
    28. Rental of non-electric cooking heaters for household purposes
    29. Food sculpting
    30. Rental of towels for hotels.